If you are trying to build any business online then you have to advertise. You must decide on what type of advertising method will work best for you. Ask yourself what type of advertising do I start with. The expensive internet advertising methods or the cheap ones? Most would say start with the “expensive!” immediately, but they don’t know cheap internet advertising method attracts great benefits as well.
Here’s the lowdown and a comparative look on the cheap and expensive internet advertising methods:
The Expensive:
1. Pop-ups. Not only is this expensive, but also outright annoying that visitors close pop-up windows without even bothering to know what they’re all about. This is an internet advertising method that you can do without.
Fly ads are derivatives of pop-ups which are also equally irking to the visitors.
2. Pod casts.
Broadcast is to TV as pod cast is to internet. It’s one sophisticated internet advertising method that can somehow hamper your budget. But if you’re thinking results, pod casting is worth the money.
3. Paying the search engines.
How does this one work? When someone types in a keyword related to your site, your URL is automatically included in the first page of the top results. Fixed payment for the search engine allows just that. Expensive, yes, but if we’re talking about Google and Yahoo search engines here, then don’t give it a second thought.
This is associated with another internet advertising method: the pay-per-click system.
The Cheap:
1. Blogging.
This is one of the best free types of advertising . It is very popular form of advertising. All you have to do is sign up for a blogging account, post and voila! You don’t even need to pay! You must put valuable content on you blog, not just junk, make it readable and interesting. Give something that your readers need.
2. Submit to not-so-big search engines.
This is cheap and dependable. If you submit your site to smaller search engines, you have bigger chances to get bigger results. Remember that the search engine giants can dwarf and overlook your site easily, so this internet advertising method might just be the right one for you.
3. Text links.
This is not just cheap…this is virtually free! Let someone text link your site and return the favor.
Cheap versus expensive, that’s always the question that hounds on whenever we’re trying to get something. In the field of internet advertising, just be wise enough to figure out what will suit your needs. Go for what you want as long as there are visible results.
4. Social sites.
This is another form of free advertising. Make friends and help people. Don’t just go on the social sites and start selling. That doesn’t work, make friends first then when they want to know what you do you can introduce them to your business. If they trust you and like what you have many will join you.
5. Youtube.
This is a good way to get your advertisment out too. You make a video and place it on youtube.

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August 8th, 2010
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